Lost Case Study

Objective:

In the spring of 2005, Hansen’s Beverage Company, the parent company of Monster Energy Drink and Lost Energy Drink, approached SWAT with the opportunity to run a new Orange County based street team for Lost Energy Drink. The creation of this new street team was to increase brand awareness for LOST Energy Drink, following the success of Monster Energy Drink street teams. Where Monster Energy Drink appealed to a larger demographic, LOST Energy Drink specifically targeted the 18-24 year old demographic of the surfer/skater lifestyle. This new street team was to be operated on a 3 month trial basis, in which the performance and continuation of the program would be evaluated upon the conclusion of the initial trial period.

Execution:

Utilizing a customized LOST sampling truck and the assistance of a hand selected sampling team; SWAT Marketing was able to target high school and college campuses throughout Sothern California. SWAT’s team was able to place product directly in the hands of thousands of potential customers. The SWAT/LOST sampling team operated 6 days a week, for a minimum of 6 hours daily. SWAT provided weekly reports to LOST detailing marketing efforts, amount of product sampled, as well as sample locations. All reports were supplemented with photos that illustrated SWAT’s far reaching marketing tactics.

Result:

Through intense street sampling on a weekly basis and the utilization of its unique connection with high school and college students, SWAT Marketing was able to successfully increased brand awareness. Based on the productivity of the first three months, SWAT was able to secure the renewal of this program for an additional 10 months.